The decision to change our name from the SF Police Credit Union to The Police Credit Union was a decision that was initiated with careful consideration and sound collection of data over a period of almost five years. As for who made the decision, the credit union's Board of Directors, elected by the membership, voted in 2018 to change the name after months of serious deliberation and review of feedback from our members and potential members within law enforcement throughout the state of California.
Specifically in 2017–2018, we conducted a series of focus groups with our existing members and potential members, within our field of membership of law enforcement active and retired as well as their family members. In Spring 2018, a survey was sent to the entire membership. The valuable feedback we received from these efforts as well as in-depth industry research supported our decision to change our name while encouraging us to remain true to our heritage and strong brand-thus, we retained the words "Police Credit Union" in our name. The new name was selected to reflect inclusiveness of all our law enforcement members, and potential members throughout the state of California.